The Return of Festivals – Top Tips for a Successful Event

Now that Covid‑19 restrictions have finally eased, event planners and attendees alike are rejoicing at the return of festivals. Whether you’re a seasoned festival organiser, hosting for the first time, or simply packing up your gazebo and taking your business on the festival circuit, this summer feels even more special. But with festivals coming back in full force, the space is more competitive than ever, so it’s important to create an unforgettable experience – making sure you have all the right festival shelters and kit, and that you understand what your attendees are looking for.

We’ve pulled together some of the most interesting facts, figures and gear you’ll need to ensure your festival or outdoor event not only goes ahead, but succeeds.

Get on the ‘gram

Social media matters. One survey found that 20% of event traffic came via social platforms, and over 83% of people said they’d follow recommendations from friends and family. With so many festival‑goers posting memories online, your event needs to be visually engaging and shareable. Use branded gazebos, printed banners and promotional flags that photograph well and make people want to tag you.

Food isn’t just for food festivals

Even if your festival is music, beer or literature‑based, food tents, gazebos and shelters play a key role. In a recent survey of festival‑goers, 80% of millennials had attended three or more food, beer or wine events in the past year and over 50% described themselves as “foodies”. And 84% of food‑festival attendees said they were likely to post pictures of their food on social media. That’s free marketing – but only if your setup draws attention.

Show off your brand with custom gear

If your event or business is getting snapped, uploaded and tagged on social media, you need to stand out. Personalised shelters, gazebos, banners and other printed materials help you achieve this.
Ensure your logos, colours and messages are clear across every item – from pop‑up gazebos to flags to table covers. Consistent, high‑quality print elevates your presence and ensures visitors know who you are at a glance.

Make sure attendees know they’re safe

After the past year and a half of changing regulations, many attendees are excited but cautious. It’s essential to communicate that your event is safe and well‑managed. Use clear signage, provide sanitising stations, use well‑ventilated shelters and ensure crowd flow is well planned. When visitors feel safe, they can relax, enjoy themselves and spend more time (and money) at your event.

Final Thoughts

Festivals are back and brimming with potential. With the right mix of vibrant social‑media‑friendly spaces, quality food and drink offerings, strong branding and a focus on safety, your event has the opportunity to shine.

If you’d like assistance choosing the perfect pop‑up gazebo, printed banners or event shelter accessories for your next festival or outdoor gathering, call Surf & Turf Instant Shelters on 01925 819608 or email info@surfturf.co.uk. We’ll help you make sure your event is ready and memorable with our wide range of industry leading pop-up gazebos and event accessories.