Hospitality: How to weather-proof your outdoor space this autumn

It’s not just called summer in Britain—we proudly hail it beer garden weather as soon as the sun comes out, flocking to drink pints outside pubs and eat dinner outside in the spirit of ‘making the most of it while we can’.

So if you run a hospitality business, you might be worried that you’ll attract less customers now that the beer garden weather is giving way to colder days and darker nights. But with the right commercial parasols and branding, you can easily weather-proof your business’ outside space, making sure you keep your customer numbers and revenue up high as the temperature drops down.

However, in the current climate, maximising your outside space is more than just a seasonal investment…

Government proposals for outdoor hospitality fixtures to stay in place

The changing social distancing rules and regulations for the hospitality sector have meant that al fresco drinking and dining is more than the usual expanded trading—it’s been a lifeline for many businesses.

And the government is now pushing for shelters and marquees set up by pubs and restaurants to become permanent features, with ministers consulting on proposals to allow extra seating introduced by hospitality to continue, with the aim of encouraging customers to drink and dine outdoors to reduce the spread of Covid-19.

So if you have a hospitality business, you might be saying goodbye to beer garden weather until next summer, but it’s time to say hello to the shelters, commercial parasols and branding that will take your outside space through the autumn, winter and beyond.

Here’s a round-up of our most popular products and services to make your business a success, whatever the weather:

Square Bistro Series Parasols

The classic shelter solution for your outside tables, the Square Bistro Series Parasol is one of our most popular commercial parasols—if you’ve admired this sort of parasol in another pub or restaurant, chances are it was one of ours.

Combining functionality with chic simplicity, the 2m Square Bistro Series Parasols and 3m Square Bistro Series Parasols are contemporary and stylish investments for your business.

Factsheet:

• Made with hardwearing marine-grade anodized aluminium.
• Easy-to-use nylon rope pulley system.
• High-quality olefin canvas fabric (with a two-year warranty against fading).
• UV and water-resistant canopy.
• Super-lightweight for easy transportation.
• Available in five colours—or you could use our bespoke colour service and personalised printing service.

Elite Bistro Cube

The Elite Bistro Cube is the ultimate solution for keeping your customers warm, dry and comfortable when they’re eating and drinking outside this autumn and winter.

The design is based on the commercial bistro parasol above, but the Elite Bistro Cube takes it to the next level with a bespoke manufactured framework and side walls, turning this parasol into a fully-functioning outside area, offering not just shelter, but total privacy for groups of friends and families.

Factsheet:

• 3m x 3m size.
• Strong, robust and fully waterproof—designed to be left up and used all-year round.
• Lightweight framework manufactured from 40mm x 40mm box section aluminium.
• Waterproof kedar side-walling system.
• Ground bar system keeps walls tights and secure.
• Terrace system means that wall can be opened to let air through.
• Bespoke colour choice and personalised branding service available.

Customised printing and branding

Don’t forget, the success of your beer garden or outdoor dining area is not just about making sure our awesome commercial cantilever parasols and bistro cubes protect your punters from the elements—our products give you massive curb appeal, too.

We can completely customise your products and promote your brand with our in-house personalised printing service. Getting your brand printed onto your commercial parasol makes you stand out with added curb appeal, so that you get the attention of potential punters walking past and therefore maximise footfall.

Not only that, but in this digital age your brand needs to be camera-ready, too. Social-media savvy customers will take selfies or photos of their food and drink, so make sure your business is on show with branded parasols—and that you’ve included your social media handles, so your punters have the information to talk about you and tag you, to help build your brand and reputation.

If you’re looking to take your business’ beer garden or outdoor space to the next level this autumn and beyond, we’re here to help. Check out our range of large commercial parasols for sale online or get in touch with us today to find out more.