30th January 2018
Your first exhibition is always an exciting experience. Setting up a stall with your brand, team or charity name plastered across the front is a proud moment, and you’re sure to feel fulfilled when guests come wandering by to take a look. There’s a bit of a learning curve that comes with exhibition selling, so you shouldn’t feel pressured to take an expo by storm on your very first attempt. That said, the more prepared you are, the more confident you’ll feel, and the more attention your stall is likely to receive right from the off. Here’s how you can ready yourself for that primary event and ensure it all goes smoothly. Attracting a good crowd You’ll feel a thrill whilst you prop up your stall, but this can dissipate quickly if event attendees don’t cast a second glance in your direction. That’s why it’s worth adorning your expo stand with items that make you stand out. At outdoor events, inflatables are always a good way to turn heads. If these don’t appeal to you, special LED Lighting can be just as affecting – especially at evening expos where most other stands are encased in darkness. Specialised flooring solutions will also prevent intrigued parties from abruptly cancelling their visit to your stall because of wet, muddy, hazardous-looking walkways en route. Showing off your brand values There are all kinds of different ways to shout about your stall. By choosing items carefully, you show passers-by exactly what your brand stands for without even opening your mouth. For brands with a fun, upbeat message to share, inflatable impact cubes reflect your light-hearted and carefree attitude, whilst exhibition tables can also show you mean business. To make a clear statement about what your brand stands for, choose printing. Valance wraps can project your image and taglines across the opposite side of the room/field – attracting as much footfall as possible. Being ready for bad weather No matter how much promotional material you acquire, the crowds won’t come anywhere near if the stall gives way to bad weather. Premium, waterproof materials that stand strong in windy weather are essential for success in outdoor expos. British weather is notoriously fickle, and if your stand is safe, warm and dry, you’ll attract the bulk of the crowd. Instant shelters can provide you with the necessary cover, and it’s always a smart move to carry repair kits so you can patch up any sudden damage. Guarantee you’re ready for your very first exhibition with event kit from Surf & Turf. We have everything you could possibly need for any event, including shelters, promotional materials, parasols and flooring solutions. If you’re seeking support or advice, our friendly team will be delighted to help you pick the right products for your needs. You can get in touch on 01925 819608 or firstname.lastname@example.org at any time for more information.