Our journey has always been guided by real people, real needs and a genuine desire to create products that make outdoor spaces easier, safer and more enjoyable for everyone.
The Journey Through the Years
2002
Simon begins attending motocross events to support his son Daniel, spotting a common problem: riders, teams and traders were relying on cheap, flimsy gazebos or expensive awnings that few could afford. This experience inspired the idea for a more affordable, durable and professional-grade shelter, setting the foundation for Surf & Turf.
2003
As demand grew from motocross events and local shows, Simon built a small warehouse and workshop at his home in Cheshire, turning a passion into a structured operation. This early setup allowed him to start producing gazebos that could withstand real-world use.
2004
Our first employee, Graham (known internally & to familiar faces at trade shows as “Cowie”), joined the team. This marked the beginning of our family-like approach to staffing, with every team member playing a vital role in building the business and supporting our growing customer base.
2005
Operations soon outgrew the home workshop, prompting a move to Moss Side Lane. With larger premises, we could increase production, store more stock and serve more customers, cementing our reputation for reliable, sturdy pop-up gazebos.
Who We Are Today
Although we have grown over the years, we remain proudly family-run and deeply connected to our customers. With Daniel & Sara now at the helm, we continue to build on the foundations laid over two decades ago – creating durable, dependable, professional-grade shelters designed for real life.
We care just as much about supporting small independent businesses and local clubs as we do supplying globally recognised organisations. Every gazebo, promotional product and event accessory is made with the same attention to detail and values that shaped our early days in that garden workshop.
Our commitment extends beyond quality and service. We are increasingly focused on eco-conscious practices, from our eco range of products and environmentally friendly materials for products such as banners and flags, to upcycling offcuts and old canopies into new items donated to charities and community organisations. This approach reflects our dedication to supporting communities and the environment, while continuing to innovate sustainably.
We also continue to strengthen long-standing relationships across numerous industries, foster new partnerships, and enhance every aspect of our in-house production and print capabilities, introducing new products and printing methods to better serve our customers.
Looking To The Future
As Surf & Turf continues to grow, our values remain at the centre of everything we do. We are constantly exploring ways to expand our capabilities, improve service and create even more tailored solutions for our customers. The next chapter of our journey promises exciting new developments to support our ongoing growth.
Thank you for being part of our story and helping us build not just shelters, but a connected, thriving community.
