How To Use Custom Printing Efficiently for Event Branding

When showcasing your brand it is important to stand out amongst the rest. Custom printing allows you to showcase your brand and make your business eye catching to potential clients or customers.

Visually signposting your offering through fully printed canopies can help really bring your design to life with a strong design – assisting your event team in the process. We understand that it can be tricky to distil your brand into custom prints without a marketing expert. So we’ve written this guide to using them effectively.

Choose a format that suits you

Firstly, it’s important to understand that depending on the promotional item you’re choosing there are three main types of printing:

• Vinyl Heat-Press Print – Ideal for text or logo designs, here we print and cut vinyl before heat-pressing it onto our pre-stitched materials. Want an affordable, quick turnaround? This is the option for you.
• Dye-Sublimation – Want photographic images? Dye-sublimation means there is no limitation on colours or design. This is the choice for those wanting high quality imagery across their branding.

Once you’ve decided on the format for your custom prints, the next stage is to align it alongside your branding so your event team are clearly displaying one distinct, coherent message.

Match products to the branding

You can’t expect people to immediately recognise your offering, so choose promotional material that matches the emotion you’re trying to evoke or the need you’re hoping to fulfil. A paint-balling organisation, for example, might opt to convey the same sense of excitement in their marketing as that which can be found in the activity.

So don’t strictly rely on traditional advertising techniques. Use teardrop flags or branded inflatables to illustrate your unique approach. In this way, it’s not just your event team that are convincing audiences of your value – your prints are doing the same.

Combine this with your general marketing collateral for a cohesive presence. Make sure everything from your business cards to your uniforms illustrate exactly what sets you apart from your competitors.

Choose a printing partner that gets your brand

To showcase your brand in the way it deserves, you need to partner with an organisation that understands you – a partner who will effectively translate the USPs of your business into visually striking imagery.

In addition, select a company that has a wide assortment of promotional material you can print on, so you’re not restricted by a small product selection. Whether you’re best suited to flags, banners or event shelters, be confident in both the quality and variety that the partner offers.

At Surf & Turf, we specialise in giving you the freedom to design event branded products such as custom printed gazebos to your exact specifications – without compromising on quality. Working with our team will help to illuminate your offering in a way that resonates with your target audience.

Interested in maximising the success of your events? Get in touch with our team today. We’re confident we can create custom prints that are capable of making an impact.