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Drive More Traffic To Your Market Stall: Get Your Branding Right

If you’re the only cuisine stall at an event, all attendees will be coming your way when lunchtime rolls around.

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How To Use Customised Prints Efficiently

Posted on 5th September 2019

An exhibition requires spark. It doesn’t matter if thousands of attendees are marching through the event halls, if they don’t already know you, it can be difficult getting them to engage.   Visually signposting your offering through branding can help any delegate walking by instantly connect with your service – assisting your event team in

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Outdoor Wedding? How To Prepare For Your Big Day, Come What May

Posted on 9th August 2019

People will call you brave, optimistic or simply crazy to have an outdoor wedding in the UK.   On paper, there’s nothing more romantic than you and your spouse being able to watch the sun set on the best day of your life. But in reality, the British weather has other ideas – and without

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How To Get The Most Out Of Your Beer Garden

Posted on 26th July 2019

Everybody loves a beer garden. It can be raining cats and dogs, and someone will still be sat outside embracing the British weather. What turns people away, however, is a beer garden left uncared for.   If you’ve got wonky tables, uncut grass and no shelter from the elements, chances are people won’t be staying

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Drive More Traffic To Your Market Stall: Get Your Branding Right

Posted on 17th June 2019

If you’re the only cuisine stall at an event, all attendees will be coming your way when lunchtime rolls around. But if you’re competing against other eateries, you need more than delicious food to lure in customers… No matter how tasty your products are, without branding, no one is going to try them. You need

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Promoting An Event? 4 Steps That Will Deliver Sales

Posted on 14th May 2019

For some leads, you only get one opportunity to seize the sale: at the event. But this is rarely down to chance – you need complete control of your environment and to have built up prior engagement so that they’re primed for business conversation. In the run-up to the event, it’s crucial to determine your

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How To Give Your Latest Product The Attention It Deserves

Posted on 11th April 2019

Unveiling a new service or product? You need to give it exposure that reflects the amount of work you put into creating it. The good news is that there are multiple ways to create hype and awareness of your offerings – whether that’s social media, paid advertising or email marketing.   However, in the event

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4 Ways To Rebrand Your Business Through Promotional Material

Posted on 15th February 2019

Nobody wants to become just part of the furniture at events. But if your brand begins to stagnate, customers may get fatigued. An organisation that regularly attends exhibitions or shows with the same stall, colours and marketing collateral will lose traffic. That’s why so many organisations routinely mix things up in order to attract new

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Align Your Brand Ahead Of Your Next Exhibition

Posted on 17th January 2019

There’s little more that’s detrimental to a brand than its assets pulling in different directions. If your company image is pieced together by several reworkings of logos and colours, you’ll appear outdated and lack credibility. Your message has to be consistent in everything you do as a business. This can range from digital marketing to

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Creating An Event Marketing Plan That Drives Sales

Posted on 5th December 2018

When it comes to events, you only get out what you put in. To achieve success, the necessary groundwork needs to be laid. Many exhibitors make the mistake of assuming that they will gain leads just by attending. But events should be treated as one of your key marketing efforts of the year. After all,

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Grey Skies? How To Let The Light In At Inside Events

Posted on 8th November 2018

The clocks have gone back, but there’s no preventing the dark commute in the morning and the even darker commute back. Exhibitions at this time of year can be a drab affair, where garish warehouse lights are all you see every day. But it doesn’t have to be this way. At Surf & Turf, we

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The Benefits Of Creating A Strong Brand For Your Event

Posted on 15th October 2018

When attending an exhibition or event, you want to stand out. Between visitors and other exhibitors, there are plenty of opportunities for brand exposure. However, without strong branding your chances of footfall will be restricted, and you won’t get the return that you’re after. With that being said, here are the biggest benefits in developing

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How To Prepare Your Event Kit For Storm Season

Posted on 20th September 2018

There’s nothing worse than the weather report warning that a storm is on its way, just before you head off to set up for your event. It seems there’s no avoiding them suddenly occurring when we least expect (or want!) them to – even the summer of 2018 couldn’t escape Storm Hector.   No event

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5 Tips For Getting Great Shots Of Your Event Setup

Posted on 14th August 2018

Sharing photographs of your event setup is certain to maximise your exposure and generate engagement with your brand. Pictures are a great marketing tool to use on your social media, website, press releases or printed brochures, but taking them can be difficult – particularly in the sunnier weather. Here, we share our five tips for

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Sponsoring An Event? 5 Tips To Maximise Exposure

Posted on 1st August 2018

Sponsoring an event brings a level of exposure to a large audience that needs to be made the most of. You’ll want a return on your sponsorship investment, and you can ensure maximum impact by selecting specific branded event kit that’ll stand out amongst the event’s activities. Here are five essentials that are certain to

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Blow Up Your Brand This Summer With Inflatables

Posted on 18th June 2018

With such a vast range of event kit options to boost exposure for your brand, it’s difficult to determine what’ll be most effective for your organisation. A traditional instant shelter is certain to draw crowds, but have you considered the influence of inflatables? They’ve proven successful time and time again at blowing up a brand’s

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How To Bootstrap Your Event Marketing Plan

Posted on 16th May 2018

When looking at the budget for your event marketing plan, it may be tempting to simply cut down on costs by dropping certain types of promotion altogether. However, a reduction in marketing can negatively impact the success of your event. Instead of going down this route, you can lessen the costs in other ways. We’ve

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How To Grow Your Green Event Plan

Posted on 10th May 2018

Events are certainly exciting experiences, but in the midst of all the exhilaration, it can be easy to forget about your impact on the environment. Those coming to your stand may not see you as ecologically aware if you clearly haven’t ‘thought green’ when preparing for your event. Thankfully, we’ve put together some simple steps

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April Showers? Survive And Thrive With These Handy Tips

Posted on 20th April 2018

April is supposed to be the month that heralds the start of spring – and with it beautiful sunshine. Anyone who lives in the UK, however, knows that this is not always the case. Instead, year after year, we are graced with a guarantee of ‘April Showers’. This has actually been a phenomenon since 1886,

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Must-Have Accessories For Motorsport Season

Posted on 11th April 2018

When the mornings begin with sunlight spilling through the windows, many of us start looking forward to summertime. For racing fans and petrolheads, this is a particularly exciting time of year. When it comes to this crowd, sunshine signals the start of the motorsport season – and it’s time to start getting ready for the

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Spring To Action: Introducing Our New Parasol Range

Posted on 2nd April 2018

Smell that? It’s the sweet scent of spring, as welcoming as that of a home-cooked breakfast on a Sunday morning. With spring comes sun, and with sun comes a wide array of open-air events across the country. These are the perfect places to promote your brand in a warm, sunny atmosphere – but you’ll need

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5 Tips For Marketing Your Next Event

Posted on 13th March 2018

Promotional events are like a cake. Each layer, by itself, is undoubtedly sweet, but the way they are combined makes the whole thing worth biting into. At Surf & Turf, we give you the icing on top – via our Instant Shelters and accessories – for a business, charity or sports team. Yet you shouldn’t

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Exhibiting Abroad: What You Need To Succeed

Posted on 8th February 2018

It’s often said that ‘the sky is the limit’ when setting out to dominate an industry. Eventually, however, that may become a literal marker of where to go next… Jetting off to another country will expand your horizons, both in terms of who you can sell to and what you can learn from other events

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Your First Exhibition? Things To Prepare For…

Posted on 30th January 2018

Your first exhibition is always an exciting experience. Setting up a stall with your brand, team or charity name plastered across the front is a proud moment, and you’re sure to feel fulfilled when guests come wandering by to take a look. There’s a bit of a learning curve that comes with exhibition selling, so

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Picking The Perfect Events Package

Posted on 16th January 2018

Is there a formula for nailing your event plan? Whilst we can’t claim the same kit works for everyone, there is a benefit to choosing one of Surf & Turf’s Instant Shelter packages. They are an affordable, generous core to your exhibition. Each has been wrapped up for certain needs over others; the question is,

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Ways To Bring Your Shelter Into The 21st Century

Posted on 19th December 2017

You daren’t risk looking outdated at an expo these days. Appearances matter, and when your organisation sports a dated front, the product you’re peddling won’t receive the recognition it deserves. Unfortunately, if there’s a similar stand with a more modern look in the vicinity, guests won’t pay a second glance to yours. That’s why it’s

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Shopping For A Shelter On A Budget

Posted on 22nd November 2017

At some point or another, every company feels the pull of an exhibitor role. But to mingle with the brightest stars in your industry, you need the best facilities. With superb shelters, smaller fresh-faced competitors can sneak under the nose of the Big Fish and nab a fair share of exhibitor interest. For some, however,

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How To Perfect Your Motorsport Paddock

Posted on 6th November 2017

Behind every racing champion is a talented team. For every Sebastien Loeb, Lewis Hamilton and Valentino Rossi, there’s a set of dexterous hands at work, building and maintaining the vehicles that put these drivers on the podiums. Surf & Turf supply the kind of outstanding equipment that accelerates, facilitates and enhances motorsport construction/repair. A smartly

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It’s A Wrap: Everything You Need To Know About Valance Wrap Banners

Posted on 20th October 2017

At Surf & Turf, we’re used to hearing people talk about a ‘wraparound marketing strategy’ – that is, the desire for rounded, complementary branding that forms something customers can relate to. Yet in the context of events, this goal has a far more literal source of success… It comes in the form of valance wrap

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Forget The Wet: Tools To Help You Survive Rainy Season

Posted on 6th October 2017

Drip, splash, squelch. This trio of soggy sounds are ubiquitous in British autumn. The heavens can open for days at a time, meaning we have to find ways to deal with the problems that rainy season poses: leaks, puddles, and perhaps even potential flooding. The last thing you need is your event/exhibition stall succumbing to

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The Secret To A Successful Sports Stall

Posted on 27th September 2017

Goal! Hole in one! Slam dunk! These are the exclamations you could be teeing off at a fantastic exhibition. The challenge is finding a stall that shows what your brand is capable of – and a sports-themed offering, more than most, has to be bright, fun and ready to inspire. Luckily, thanks to events experts

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Whatever The Weather: Best Shelters For Every Season

Posted on 6th September 2017

Come rain, sleet or shine, there’s no stopping your event schedule. Or at least, there shouldn’t be: your business/charity/sports team has too much riding on these efforts at growing your audience. Dark clouds have no place ruining a shelter kit that’s worth your investment. Saying that, though, we don’t want to leave delegates feeling boxed

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A Weight Off Your Mind: Ways To Strengthen Your Shelter

Posted on 13th August 2017

Wherever you set up an outdoor shelter, it’s crucial to keep the surrounding conditions in mind. Howling winds, tumbling detritus, and even pushing punters can all exert pressure on any quality shelter, leading to damage, or, in the worst-case scenario, complete collapse. Fortunately, you can take a weight off your mind before your next exhibition

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Keep Cool And Carry On: Popular Shelter Solutions For Summer

Posted on 15th July 2017

Shelter is essential for all seasons when you’re manning an event stall. British weather is predictably unpredictable after all, and has a habit of showering us with rain in summer and beaming baking rays of sunshine upon us in autumn. The point is: you need to be prepared all year round when you’re showcasing your

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How To Create A Stunning Stall At Your Local Market

Posted on 13th June 2017

Local markets are dominating Britain’s high streets once more, and they certainly haven’t lost any of their charm. People still venture from far and wide to visit bazaars with reputations, and when the crowds come a-calling, it’s up to you to make your stall as engaging as possible. Wondering how to increase footfall at your

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Why Charities Absolutely Need The Best Events Kit

Posted on 18th May 2017

“Love is all we need,” a famous Liverpudlian once sang, but he was only halfway to the truth. Charity work, being a genuine, altruistic force, can get by on goodwill up to a point. Yet when you’re rubbing shoulders with other stands at a big event, people won’t just flock to your great intentions… In

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Is Your Roller Banner Being Ignored?

Posted on 28th April 2017

In the grand scheme of an event plan, roller banners are ‘up there’ with your best tools, supporting your stand with a voice of their own. Practically any venture can manipulate them for a sleek, concise brand message. That means roller banner design must be easy, right? Actually, it’s a fine and unique art, which

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How To Care For Your Instant Shelter

Posted on 30th March 2017

Okay, so you’ve made the plunge into flash, fine events equipment, and are waiting for your order to arrive. It’ll pay dividends for your hope of securing a larger footfall: rain, shine, and the perils of travel aren’t something to worry about, are they? Well, like any investment, your treatment of the materials will go

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3 Clever Ways To Use A-Boards

Posted on 22nd March 2017

With all the hubbub surrounding your event, it’s possible to forget about the smaller, less forthright parts of your promotional gear. Yes, a shelter is the lynchpin to your setup, along with the banners grazing around and above it. Yet A-boards are just as effective if they’re used properly – we want you to expand

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A Handy Guide To Printed Instant Shelters

Posted on 5th March 2017

At Surf & Turf, virtually anything is possible with our print services, geared to dressing your shelter in its best ever statement. Brands must have a concise, eye-popping aesthetic to unleash at their events; forgoing a professional print is going to make you seem drab, limited, and unconcerned with sending the right impression. We therefore

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How To Reinvigorate Your Event Stand

Posted on 9th February 2017

To the long-serving events practitioners, we salute you! We bet there’s not a hint of weariness in your attitude to promotions, conferences, and simply getting your brand heard in any capacity. However, does your event stand itself share this fortitude? Or is it looking a bit… well, on the drab side? After years of successful

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Pedal To The Metal: Preparing For Motorsport Season

Posted on 29th January 2017

Ahhhhh, the purr of an engine; the rabid fans waiting at the sides of a track, hungering for the cough of oil and gears… Motorsport season is almost here, launching a dervish of bikes, trucks and racing cars into the petrol-head calendar. You may be gearing up yourself for a spot at a relevant event,

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4 Design Tips For Banner Promotions

Posted on 7th January 2017

Often, at an exhibition, your stand is creaking with too much pressure. We don’t mean this in a literal sense, but in terms of its visuals – all eyes are on your shelter, or display table, when your branding should really be prolific in other forms, flavouring the event in every space you can claim.

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Creating An Event Marketing Plan For 2017

Posted on 15th December 2016

The New Year tends to bring a rush of new energy, but we prefer to make it last, and we suspect you do too. To maximise the impact of your presence at events over the next 12 months, it’s a good idea to shake up your marketing strategy, just in time for 2017 to announce

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Choosing An Inflatable For Your Business

Posted on 5th December 2016

Success at an event relies on picking the right tools for your trade. Some businesses absorb certain marketing props easier than others; the world is a diverse place, and we’re committed to bringing the exact base camp for your brand personality to be realised. Inflatables are an absolute lynchpin of your event equipment. But which

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Is Your Instant Shelter Ready For Retirement?

Posted on 23rd November 2016

The well-versed events professional knows a thing or two about grabbing the eyes of passers-by, and guiding their attention to an artful setup. But your exhibition gear might be flagging with overuse or changes to your event marketing strategy. It may indeed be time for something new, perking up your capabilities for gathering a head

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An Exhibitor’s Checklist For Indoor Events

Posted on 8th November 2016

Getting everything ready for your indoor display, whether as part of a trade show or industry conference, demands a clear mind. There’s no use in making snap decisions for your promo setup; it should cohere as one intelligent strategy, and a checklist goes some distance to making that second nature. Seeing as you may waver

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Autumn & Winter Work Shelters To Rely On

Posted on 25th October 2016

As the days get shorter and chillier, outdoor workers can be forgiven for bemoaning their jobs. Regardless of how well you’re wrapped up, the autumn and winter months can be hard and treacherous, making outside projects a lot harder to accomplish. That is, unless you have a shelter at your side – or, more accurately,

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What Makes A Bloomin’ Brilliant Banner

Posted on 13th October 2016

When you’re exhibiting at an event, it’s tempting to think that a well-dressed table, shelter and team of colleagues is all you need for masterful promotion. Not so, however – the smaller wrinkles in your approach have just as much chance of solidifying intent, and giving people something to remember. At Surf & Turf, we

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Outdoor Essentials For Sports Clubs

Posted on 29th September 2016

Assembling teams of passionate sportspeople is guaranteed to give you a lot to look forward to. There’s the thrill of the game, the bonhomie of being arm-in-arm with your fellow players, and a fair share of social events to glue you ever tighter as a unit. Sometimes, you want to take these good feelings further

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Wire FM Fully Branded Instant Shelters and Event Branding

Posted on 16th September 2016

Having been long standing customers of ours, Wire FM recently approached us as they were going through a full group re-brand. After visiting our offices and discussing their needs, we manufactured a number of our 3m x 3m Canopro Lite Instant Shelters, together with fully branded walls, feather flags and roll up banners. Each kit

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Recent posts

How To Use Customised Prints Efficiently
Outdoor Wedding? How To Prepare For Your Big Day, Come What May
How To Get The Most Out Of Your Beer Garden
Drive More Traffic To Your Market Stall: Get Your Branding Right
Promoting An Event? 4 Steps That Will Deliver Sales

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