Posted on 5th September 2019
An exhibition requires spark. It doesn’t matter if thousands of attendees are marching through the event halls, if they don’t already know you, it can be difficult getting them to engage. Visually signposting your offering through branding can help any delegate walking by instantly connect with your service – assisting your event team in
Posted on 9th August 2019
People will call you brave, optimistic or simply crazy to have an outdoor wedding in the UK. On paper, there’s nothing more romantic than you and your spouse being able to watch the sun set on the best day of your life. But in reality, the British weather has other ideas – and without
Posted on 26th July 2019
Everybody loves a beer garden. It can be raining cats and dogs, and someone will still be sat outside embracing the British weather. What turns people away, however, is a beer garden left uncared for. If you’ve got wonky tables, uncut grass and no shelter from the elements, chances are people won’t be staying
Posted on 17th June 2019
If you’re the only cuisine stall at an event, all attendees will be coming your way when lunchtime rolls around. But if you’re competing against other eateries, you need more than delicious food to lure in customers… No matter how tasty your products are, without branding, no one is going to try them. You need
Posted on 14th May 2019
For some leads, you only get one opportunity to seize the sale: at the event. But this is rarely down to chance – you need complete control of your environment and to have built up prior engagement so that they’re primed for business conversation. In the run-up to the event, it’s crucial to determine your
Posted on 11th April 2019
Unveiling a new service or product? You need to give it exposure that reflects the amount of work you put into creating it. The good news is that there are multiple ways to create hype and awareness of your offerings – whether that’s social media, paid advertising or email marketing. However, in the event
Posted on 15th February 2019
Nobody wants to become just part of the furniture at events. But if your brand begins to stagnate, customers may get fatigued. An organisation that regularly attends exhibitions or shows with the same stall, colours and marketing collateral will lose traffic. That’s why so many organisations routinely mix things up in order to attract new
Posted on 17th January 2019
There’s little more that’s detrimental to a brand than its assets pulling in different directions. If your company image is pieced together by several reworkings of logos and colours, you’ll appear outdated and lack credibility. Your message has to be consistent in everything you do as a business. This can range from digital marketing to
Posted on 5th December 2018
When it comes to events, you only get out what you put in. To achieve success, the necessary groundwork needs to be laid. Many exhibitors make the mistake of assuming that they will gain leads just by attending. But events should be treated as one of your key marketing efforts of the year. After all,
Posted on 8th November 2018
The clocks have gone back, but there’s no preventing the dark commute in the morning and the even darker commute back. Exhibitions at this time of year can be a drab affair, where garish warehouse lights are all you see every day. But it doesn’t have to be this way. At Surf & Turf, we
Posted on 15th October 2018
When attending an exhibition or event, you want to stand out. Between visitors and other exhibitors, there are plenty of opportunities for brand exposure. However, without strong branding your chances of footfall will be restricted, and you won’t get the return that you’re after. With that being said, here are the biggest benefits in developing
Posted on 20th September 2018
There’s nothing worse than the weather report warning that a storm is on its way, just before you head off to set up for your event. It seems there’s no avoiding them suddenly occurring when we least expect (or want!) them to – even the summer of 2018 couldn’t escape Storm Hector. No event
Posted on 14th August 2018
Sharing photographs of your event setup is certain to maximise your exposure and generate engagement with your brand. Pictures are a great marketing tool to use on your social media, website, press releases or printed brochures, but taking them can be difficult – particularly in the sunnier weather. Here, we share our five tips for
Posted on 1st August 2018
Sponsoring an event brings a level of exposure to a large audience that needs to be made the most of. You’ll want a return on your sponsorship investment, and you can ensure maximum impact by selecting specific branded event kit that’ll stand out amongst the event’s activities. Here are five essentials that are certain to
Posted on 18th June 2018
With such a vast range of event kit options to boost exposure for your brand, it’s difficult to determine what’ll be most effective for your organisation. A traditional instant shelter is certain to draw crowds, but have you considered the influence of inflatables? They’ve proven successful time and time again at blowing up a brand’s
Posted on 16th May 2018
When looking at the budget for your event marketing plan, it may be tempting to simply cut down on costs by dropping certain types of promotion altogether. However, a reduction in marketing can negatively impact the success of your event. Instead of going down this route, you can lessen the costs in other ways. We’ve
Posted on 10th May 2018
Events are certainly exciting experiences, but in the midst of all the exhilaration, it can be easy to forget about your impact on the environment. Those coming to your stand may not see you as ecologically aware if you clearly haven’t ‘thought green’ when preparing for your event. Thankfully, we’ve put together some simple steps
Posted on 20th April 2018
April is supposed to be the month that heralds the start of spring – and with it beautiful sunshine. Anyone who lives in the UK, however, knows that this is not always the case. Instead, year after year, we are graced with a guarantee of ‘April Showers’. This has actually been a phenomenon since 1886,
Posted on 11th April 2018
When the mornings begin with sunlight spilling through the windows, many of us start looking forward to summertime. For racing fans and petrolheads, this is a particularly exciting time of year. When it comes to this crowd, sunshine signals the start of the motorsport season – and it’s time to start getting ready for the
Posted on 2nd April 2018
Smell that? It’s the sweet scent of spring, as welcoming as that of a home-cooked breakfast on a Sunday morning. With spring comes sun, and with sun comes a wide array of open-air events across the country. These are the perfect places to promote your brand in a warm, sunny atmosphere – but you’ll need
Posted on 13th March 2018
Promotional events are like a cake. Each layer, by itself, is undoubtedly sweet, but the way they are combined makes the whole thing worth biting into. At Surf & Turf, we give you the icing on top – via our Instant Shelters and accessories – for a business, charity or sports team. Yet you shouldn’t
Posted on 8th February 2018
It’s often said that ‘the sky is the limit’ when setting out to dominate an industry. Eventually, however, that may become a literal marker of where to go next… Jetting off to another country will expand your horizons, both in terms of who you can sell to and what you can learn from other events
Posted on 30th January 2018
Your first exhibition is always an exciting experience. Setting up a stall with your brand, team or charity name plastered across the front is a proud moment, and you’re sure to feel fulfilled when guests come wandering by to take a look. There’s a bit of a learning curve that comes with exhibition selling, so
Posted on 16th January 2018
Is there a formula for nailing your event plan? Whilst we can’t claim the same kit works for everyone, there is a benefit to choosing one of Surf & Turf’s Instant Shelter packages. They are an affordable, generous core to your exhibition. Each has been wrapped up for certain needs over others; the question is,
Posted on 19th December 2017
You daren’t risk looking outdated at an expo these days. Appearances matter, and when your organisation sports a dated front, the product you’re peddling won’t receive the recognition it deserves. Unfortunately, if there’s a similar stand with a more modern look in the vicinity, guests won’t pay a second glance to yours. That’s why it’s
Posted on 22nd November 2017
At some point or another, every company feels the pull of an exhibitor role. But to mingle with the brightest stars in your industry, you need the best facilities. With superb shelters, smaller fresh-faced competitors can sneak under the nose of the Big Fish and nab a fair share of exhibitor interest. For some, however,
Posted on 6th November 2017
Behind every racing champion is a talented team. For every Sebastien Loeb, Lewis Hamilton and Valentino Rossi, there’s a set of dexterous hands at work, building and maintaining the vehicles that put these drivers on the podiums. Surf & Turf supply the kind of outstanding equipment that accelerates, facilitates and enhances motorsport construction/repair. A smartly
Posted on 20th October 2017
At Surf & Turf, we’re used to hearing people talk about a ‘wraparound marketing strategy’ – that is, the desire for rounded, complementary branding that forms something customers can relate to. Yet in the context of events, this goal has a far more literal source of success… It comes in the form of valance wrap
Posted on 6th October 2017
Drip, splash, squelch. This trio of soggy sounds are ubiquitous in British autumn. The heavens can open for days at a time, meaning we have to find ways to deal with the problems that rainy season poses: leaks, puddles, and perhaps even potential flooding. The last thing you need is your event/exhibition stall succumbing to
Posted on 27th September 2017
Goal! Hole in one! Slam dunk! These are the exclamations you could be teeing off at a fantastic exhibition. The challenge is finding a stall that shows what your brand is capable of – and a sports-themed offering, more than most, has to be bright, fun and ready to inspire. Luckily, thanks to events experts
Posted on 6th September 2017
Come rain, sleet or shine, there’s no stopping your event schedule. Or at least, there shouldn’t be: your business/charity/sports team has too much riding on these efforts at growing your audience. Dark clouds have no place ruining a shelter kit that’s worth your investment. Saying that, though, we don’t want to leave delegates feeling boxed
Posted on 13th August 2017
Wherever you set up an outdoor shelter, it’s crucial to keep the surrounding conditions in mind. Howling winds, tumbling detritus, and even pushing punters can all exert pressure on any quality shelter, leading to damage, or, in the worst-case scenario, complete collapse. Fortunately, you can take a weight off your mind before your next exhibition
Posted on 15th July 2017
Shelter is essential for all seasons when you’re manning an event stall. British weather is predictably unpredictable after all, and has a habit of showering us with rain in summer and beaming baking rays of sunshine upon us in autumn. The point is: you need to be prepared all year round when you’re showcasing your
Posted on 13th June 2017
Local markets are dominating Britain’s high streets once more, and they certainly haven’t lost any of their charm. People still venture from far and wide to visit bazaars with reputations, and when the crowds come a-calling, it’s up to you to make your stall as engaging as possible. Wondering how to increase footfall at your
Posted on 18th May 2017
“Love is all we need,” a famous Liverpudlian once sang, but he was only halfway to the truth. Charity work, being a genuine, altruistic force, can get by on goodwill up to a point. Yet when you’re rubbing shoulders with other stands at a big event, people won’t just flock to your great intentions… In
Posted on 28th April 2017
In the grand scheme of an event plan, roller banners are ‘up there’ with your best tools, supporting your stand with a voice of their own. Practically any venture can manipulate them for a sleek, concise brand message. That means roller banner design must be easy, right? Actually, it’s a fine and unique art, which
Posted on 30th March 2017
Okay, so you’ve made the plunge into flash, fine events equipment, and are waiting for your order to arrive. It’ll pay dividends for your hope of securing a larger footfall: rain, shine, and the perils of travel aren’t something to worry about, are they? Well, like any investment, your treatment of the materials will go
Posted on 22nd March 2017
With all the hubbub surrounding your event, it’s possible to forget about the smaller, less forthright parts of your promotional gear. Yes, a shelter is the lynchpin to your setup, along with the banners grazing around and above it. Yet A-boards are just as effective if they’re used properly – we want you to expand
Posted on 5th March 2017
At Surf & Turf, virtually anything is possible with our print services, geared to dressing your shelter in its best ever statement. Brands must have a concise, eye-popping aesthetic to unleash at their events; forgoing a professional print is going to make you seem drab, limited, and unconcerned with sending the right impression. We therefore
Posted on 9th February 2017
To the long-serving events practitioners, we salute you! We bet there’s not a hint of weariness in your attitude to promotions, conferences, and simply getting your brand heard in any capacity. However, does your event stand itself share this fortitude? Or is it looking a bit… well, on the drab side? After years of successful
Posted on 29th January 2017
Ahhhhh, the purr of an engine; the rabid fans waiting at the sides of a track, hungering for the cough of oil and gears… Motorsport season is almost here, launching a dervish of bikes, trucks and racing cars into the petrol-head calendar. You may be gearing up yourself for a spot at a relevant event,
Posted on 7th January 2017
Often, at an exhibition, your stand is creaking with too much pressure. We don’t mean this in a literal sense, but in terms of its visuals – all eyes are on your shelter, or display table, when your branding should really be prolific in other forms, flavouring the event in every space you can claim.
Posted on 15th December 2016
The New Year tends to bring a rush of new energy, but we prefer to make it last, and we suspect you do too. To maximise the impact of your presence at events over the next 12 months, it’s a good idea to shake up your marketing strategy, just in time for 2017 to announce
Posted on 5th December 2016
Success at an event relies on picking the right tools for your trade. Some businesses absorb certain marketing props easier than others; the world is a diverse place, and we’re committed to bringing the exact base camp for your brand personality to be realised. Inflatables are an absolute lynchpin of your event equipment. But which
Posted on 23rd November 2016
The well-versed events professional knows a thing or two about grabbing the eyes of passers-by, and guiding their attention to an artful setup. But your exhibition gear might be flagging with overuse or changes to your event marketing strategy. It may indeed be time for something new, perking up your capabilities for gathering a head
Posted on 8th November 2016
Getting everything ready for your indoor display, whether as part of a trade show or industry conference, demands a clear mind. There’s no use in making snap decisions for your promo setup; it should cohere as one intelligent strategy, and a checklist goes some distance to making that second nature. Seeing as you may waver
Posted on 25th October 2016
As the days get shorter and chillier, outdoor workers can be forgiven for bemoaning their jobs. Regardless of how well you’re wrapped up, the autumn and winter months can be hard and treacherous, making outside projects a lot harder to accomplish. That is, unless you have a shelter at your side – or, more accurately,
Posted on 13th October 2016
When you’re exhibiting at an event, it’s tempting to think that a well-dressed table, shelter and team of colleagues is all you need for masterful promotion. Not so, however – the smaller wrinkles in your approach have just as much chance of solidifying intent, and giving people something to remember. At Surf & Turf, we
Posted on 29th September 2016
Assembling teams of passionate sportspeople is guaranteed to give you a lot to look forward to. There’s the thrill of the game, the bonhomie of being arm-in-arm with your fellow players, and a fair share of social events to glue you ever tighter as a unit. Sometimes, you want to take these good feelings further
Posted on 16th September 2016
Having been long standing customers of ours, Wire FM recently approached us as they were going through a full group re-brand. After visiting our offices and discussing their needs, we manufactured a number of our 3m x 3m Canopro Lite Instant Shelters, together with fully branded walls, feather flags and roll up banners. Each kit
